Privacy Policy

Last Updated: February 11, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://saltandseascuba.com (the “Site”).

1. Personal Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser type
  • IP address
  • Time zone
  • Cookies installed on your device

As you browse, we also collect:

  • Pages or products you view
  • Websites or search terms that referred you
  • How you interact with the Site

We refer to this automatically collected data as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Small data files containing anonymous unique identifiers.
    Learn more or disable cookies at: http://www.allaboutcookies.org
  • Log Files: Track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and timestamps.
  • Web Beacons / Tags / Pixels: Electronic files used to understand browsing behavior.

Order Information

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing and shipping addresses
  • Payment information (including credit card numbers)
  • Email address
  • Phone number

We refer to this as “Order Information.”

Definition of Personal Information

“Personal Information” includes both Device Information and Order Information.

2. How We Use Your Personal Information

Order Information Uses

We use Order Information to:

  • Fulfill orders
  • Process payments
  • Arrange shipping
  • Provide invoices and confirmations
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide product or service information and advertising consistent with your stated preferences

Device Information Uses

We use Device Information to:

  • Screen for potential risk and fraud (especially using IP address)
  • Improve and optimize the Site
  • Generate analytics on browsing behavior
  • Assess marketing and advertising performance

3. Sharing Your Personal Information

We share Personal Information with third parties to support our business operations, including:

We may also share information to:

  • Comply with laws and regulations
  • Respond to lawful requests (subpoenas, warrants, etc.)
  • Protect our rights

4. Behavioural Advertising

We use Personal Information to provide targeted advertisements or marketing based on your behavior.

Learn more about targeted advertising:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-Out Options

Additional opt-outs:
http://optout.aboutads.info/

5. Do Not Track

We do not alter our data collection practices in response to Do Not Track (DNT) signals.

6. Your Rights

If you are a European resident, you have the right to:

  • Access your personal information
  • Request corrections
  • Request updates or deletion

To exercise these rights, contact us using the information below.

We process your data to:

  • Fulfill contracts (e.g., order fulfillment)
  • Pursue legitimate business interests

Your data may be transferred outside Europe (including to Canada and the U.S.).

7. Data Retention

We retain Order Information for our records unless you request deletion.

8. Changes

We may update this Privacy Policy to reflect changes to our practices or for legal, regulatory, or operational reasons.

9. Contact Us

For questions, concerns, or complaints, contact us:

📧 sales@saltandseascuba.com
📍 Salt and Sea Scuba
4139 W Bell Road, Suite 17
Phoenix, AZ 85053

10. Cookie Notice

“Salt and Sea Scuba website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.”

11. Mobile Messaging Terms & Privacy

Salt and Sea Scuba’s mobile messaging service (“the Service”) is operated by Salt and Sea Scuba, LLC. Your participation indicates agreement to the following Mobile Terms.

Service Modifications

We may modify or cancel the Service or its features at any time without notice. Continued use constitutes acceptance of changes.

Consent to Receive Messages

By opting in, you agree to receive recurring SMS/text messages from Salt and Sea Scuba at the mobile number provided, including:

  • Promotions
  • Specials
  • Cart reminders

Messages may be sent using automated technology.
Consent is not a condition of purchase.

Costs

We do not charge for messages, but:

  • Message frequency varies
  • Standard message/data rates apply
  • You are responsible for all wireless provider charges

Opt-Out Instructions

You may opt out at any time:

  • Text STOP to +1 (877) 283‑8950
  • Or click the unsubscribe link in a message

You will receive a one-time confirmation message.

If you subscribe to additional Paragon Dive Group messaging programs, you must opt out of each separately.

Support

Text HELP to +1 (877) 283‑8950
Or email sales@saltandseascuba.com

Number Changes

We may change the number or short code used. Messages sent to discontinued numbers may not be received.

Wireless Carrier Disclaimer

Carriers are not responsible for delayed or undelivered messages.

Liability

To the extent permitted by law, we are not liable for:

  • Failed or delayed message delivery
  • Errors in content
  • Actions taken based on information sent via SMS

Privacy

We respect your privacy. See our full Privacy Policy for details on how we collect and use your information.